Brand Guidelines by Redefy

Hello Designers,

Have You ever wondered why it’s so challenging to create a brand identity guidelines? Creating a brand identity is time consuming. It’s harder if you don’t have any framework and process to follow.

This kit is built as a framework to streamline your working process.

Preview in Figma

What’s Inside?

• Discovery
  • First meeting guidelines
  • Competitor uvp
  • Tone & voice
  • Target audience & persona
  • Brand archetypes
  • Resources guidance

• Brand Identity
  • Cover Template (2 use cases)
  • Content (3 use cases)
  • Introduction & strategy
  • Logos
  • Colors
  • Typography
  • Iconography
  • Shape & pattern
  • Photography
  • Touchpoints
  • FAQ & thank you
• Customization
  • Header, footer, title components
  • 2 Grids (spacious and compact)
  • Theme
  • 55 Layouts